Can McBride Take Inspiration from Derek Draper?

Derek Draper September 2007 to the National Housing Federation:

In a world ever dominated by shallow spin about superficial things, you all have stories to tell that are real, vital and truly important to peoples’ lives.

I understand that why you might be wary, and hesitant BUT

Your story, and your stories, should be – indeed need to be – a much, much, louder part of our national conversation.

Derek Draper runs a media training company (hattip: Tory Bear), the above is an extract from his speech to the National Housing Federation. He quotes parts of the speech in the companies sales pitch. Perhaps Draper and McBride could use a bit of media training from flow media training themselves. I’m not sure it would do much use though, as it assumes either party actually has real, positive, important to peoples lives, stories to tell. They much prefer the ‘world ever dominated by shallow spin’, they enjoyed the prospect of being the dominant ones, until their nasty E-mails were discovered.

The only part of Derek and Damian’s stories we want or need to be part of the national conversation, is the part that shows them up for what they really are.

We believe that what is true of political communications and consumer marketing is true of any and all communications: human beings decide what they think of you with their gut. If your emotional message leaves them cold, then your argument won’t matter.